Joe Camel bows out of RJR ads overseas

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R.J. Reynolds International agreed to discontinue using Joe Camel in advertising campaigns outside the U.S., in response to lobbying from shareholder groups. RJR, which last year dropped Joe from U.S. advertising from Mezzina/Brown, said the spokescharacter currently is used only in a handful of Latin American countries. McCann-Erickson Worldwide handles Camel in non-U.S. markets.

Copyright March 1998, Crain Communications Inc.

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