Johns Hopkins in consumer healthcare initiative

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Johns Hopkins University and U.S. Healthcare are spending an initial $25 million to launch a multimedia consumer health information service, InteliHealth, in October. The group teams up with Panasonic for a daily pager health newsfeed service July 1, will publish a series of health catalogs beginning in August--to be mailed to 500,000 consumers--and goes online Oct. 1. The online service, led by former Franklin Mint President Tom Durovsik, is also to be sold as a newswire to media outlets and to marketer online sites, which will primarily pay for the venture.

Copyright July 1996 Crain Communications Inc.

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