Jordan aids donations

Published on .

Hot off leading the Chicago Bulls to a National Basketball Association record 70 wins Tuesday night, Michael Jordan is lending his marketability to the National Coalition on Donation, a loosely linked federation of 100 organizations that promotes organ donation. Mr. Jordan will be featured in a $15 million TV, print and outdoor ad campaign that breaks Thursday. Summit Consulting Group coordinated the campaign, with BNJ Productions, New York, producing.

Meanwhile, Pro Player, a licensed apparel marketer owned by Fruit of the Loom, said it has already sold $500,000 worth of "70 wins" T-shirts and caps, which arrived in stores Wednesday. Also, Nike has a TV spot with Mr. Jordan and teammates Scottie Pippen and Dennis Rodman in production from Wieden & Kennedy, Portland, Ore. No word yet from Nike on when it will air. Nike ran a page ad in today's USA Today honoring the playoff-bound Bulls, with "70 down. 15 to go." the only copy.

Most Popular
In this article: