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LOUISVILLE, Ky.-Ending a five-year stint in the job, John Cranor, 47, last week resigned as president-CEO of KFC Corp.

A company spokesman said Mr. Cranor is taking time off to spend with his family but will pursue other opportunities.

Mr. Cranor's post will not be filled.

Instead, David Novak moves to the new post of president-CEO of KFC USA. He had been chief operating officer of Pepsi-Cola Co.'s east and central divisions in Somers, N.Y.

Larry Zwain, under a restructuring put in place last year, continues to serve as president-CEO of KFC International.

Mr. Cranor is the third senior executive to leave PepsiCo's KFC in recent months.

Other people moving:

Sandy Posa, 40, to exec VP-general manager of Kraft USA's All American Gourmet Co. subsidiary, Northfield, Ill., from VP-consumer and trade marketing. Mr. Posa succeeds Larry Benjamin, 38, who resigned. A former top Quaker Oats Co. executive, Mr. Posa joined Kraft in 1990.

John Cornish to VP-market and business development, a new post at Tropicana International, Bradenton, Fla., from area commercial director, Seagram Singapore, Malaysia and Thailand.

Peter Lichtenthal to VP-fragrance marketing, a new post at Estee Lauder USA, New York, from executive director-treatment marketing.

Richard Harper to general manager, Westpac Banking Group, Sydney, from marketing manager, Lend Lease Corp. corporate services. He succeeds John Haslam, who resigned.

Denise Sullivan, creative director of Creative Services Group, the in-house agency for footwear marketer Rockport, Marlboro, Mass., and two others have been dismissed and others in the creative group have been reassigned.


LOS ANGELES-Western International Media is tired of being perceived as a one-man show.

The giant media buying company, long headed by founder-CEO Dennis Holt, has named Michael Kassan as its first chief operating officer.

Mr. Kassan, 43, is a lawyer and entrepreneur who for the past six years has operated El Pollo Loco and Rally's fast-food franchises in California and Nevada.

Before that, he was chief operating officer of Live Entertainment, a home video entertainment company, and outside counsel to many of Western's clients.

Mr. Kassan will assist in all operational aspects of the media buying company, which has about $1.5 billion in billings.

Other people moving:

David B. Egan to VP-publisher of Byte, Peterborough, N.H., from associate publisher-VP sales and marketing. He succeeds Ronald Evans, who is leaving the company. Before joining the McGraw-Hill title, Mr. Evans had been publisher of Telecommunications and prior to that eastern ad director for Ziff-Davis' Corporate Computing.

, 35, to advertising sales director, Time, London, from regional advertising sales director, Duesseldorf. He succeeds Paul Gorter, 36, now advertising sales director, The European, London.

Cynthia McGuineas, to radio sales director, Tribune Radio Networks, Chicago, for the new weekly radio program "The Road," set to make its debut on 200 stations in September, from national sales manager, WUSN-FM.


NEW YORK-Bob Rizzuti, 33, has been named the VP-management supervisor at Griffin Bacal in charge of the consumer electronics division of Sharp.

He joins Griffin Bacal from another New York shop, Grey Advertising, where he held the same title on the Slim-Fast account.

Mr. Rizzuti succeeds David Kessler, who was promoted earlier to senior VP-business development director.

Other people moving:

Mike McKenna to exec VP-chief creative officer, AFGL International, New York, from senior VP-creative director, Young & Rubicam. He succeeds Jon Saunders, who left.

Scott Flood to exec VP-general manager, Altschiller Reitzfeld, New York, from senior VP-director of new-business development, Young & Rubicam. He succeeds James Hutchinson, now senior VP-group account director, D'Arcy Masius Benton & Bowles, St. Louis.

Bernie Rosner to senior VP-group creative director, a new post at Grey Advertising, New York, from exec VP-group creative director, Wells Rich Greene BDDP.

Ram Sehgal, 55, to VP-international, a new post at J. Walter Thompson Co., Bombay, while remaining president, Contract Advertising, a JWT non-equity affiliate.

Louise Bradford to VP-strategic planning, a new post at Barkley & Evergreen, Fairway, Kan., from VP-media services. Debbie Jordan succeeds Ms. Bradford, from media director.

James Auer to VP-account supervisor, a new post at Greenberg Seronick & Partners, Boston, from account supervisor.

Suzanne Havens to VP-account planner, a new post at Wilson, Horne, McClelland & Gray, Atlanta, from market development director, Genlyte Group, Secaucus, N.J.

Tom Latimer, 58, general manager of Hill & Knowlton, Atlanta, will retire Oct. 1.

Tim Crowther to executive creative director, Dentsu, Young & Rubicam, Hong Kong, from free-lance consultant, Brisbane, Australia. He succeeds David Kan, who's relocating to Canada.

Paul Spreadbury, 42, to creative director, a new post at Fitzgerald Advertising, New Orleans, from executive creative director, Steiner/Bressler, Birmingham, Ala.

Lee Stewart to creative director, Davis & Co. (formerly Davis & Phillips), Norfolk, Va., from senior VP-creative director, Barker Campbell & Farley, Virginia Beach. He succeeds VP-Creative Director and partner Larry Phillips, who left.

Beverly Beaudoin to managing director, a new post at DIMAC Direct, New York, from exec VP-general manager, Worldwide 1 on 1. The change is the result of DIMAC's recent acquisition of the Direct Marketing Group.

Eric Snyder to media director, Pagano Schenck & Kay, Providence, R.I., from senior VP-group media director, J. Walter Thompson USA, New York. He succeeds Diane Blackmun, who left. Also: Jim McGinn to management supervisor, a new post, from the same title at Leonard Monahan Lubars & Kelly, Providence; David White and Leslee York to account planners, new posts, from account planner, Martin Agency, Richmond, Va., and market research analyst, J. Walter Thompson USA, New York, respectively.

Allan Gardner to director of corporate communications, Bozell Worldwide, New York, from managing director, Gardner & Associates. He succeeds Cyril Schneider, who died.

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