Josephson Toll BRADY'S BUNCH

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Earth to Roseanne: nobody buys the act anymore.

The Anti-Defamation League will establish a human relations library at its New York HQ in the names of Rita and Leo Greenland. Mr. Greenland is chairman-CEO of Smith/Greenland, the ad agency, and Rita is his late wife.

Crain's New York Business, a sister pub, has just spun off the first issue of its Crain's Small Business: New York/Westchester. The new publication goes monthly in September. The primary market contains 200,000 small businesses employing 1.5 million people.

James D. Kahn says Golf Magazine's June issue will be its biggest June ever in revenue and ad pages. Hey, if people aren't thinking golf in June ...

The great Michael Musto joins Spin magazine starting with a monthly "Pop Life" column in the June issue. He is also a regular for the Village Voice and contributes to Vanity Fair and other top mags.

Big doings tomorrow night at the Rainbow Room in Manhattan where the Women's City Club honors at a "festive" dinner for their contributions to New York's economic vitality Anthea Disney of TV Guide, actress Blair Brown, Patricia Higgins of Nynex and banker Marianne Spraggins.

The same week Ruth Simon became a senior writer for Money magazine, she was nominated for a Loeb award for her piece last September, "How Fund Directors Are Letting You Down."

Modern Maturity promoted Ina Josephson to custom marketing director.

Meg Meurer's new firm Performance Strategies (she'd been with Philip Morris' Marlboro) is located at 225 E. 73rd St. in Manhattan and consults with firms re their sports marketing programs and on maximizing cost-efficiencies, not repping properties for sale.

I long suspected Cliff Roberts, now dead, the guy who ran the Masters at Augusta National for so long, was a stiff. Confirmation now comes in a marvelous Fortune piece by Alan Farnham who writes: "Every year, after the Masters broadcast, he would excoriate CBS for things it had done wrong and CBS (having first prepared for Roberts a plate of Oreo cookies with the filling scraped off, per his request) would tug its forelock and say, `Yes, sir."'

Two days after Evander Holyfield lost his heavyweight title Diet Coke was still running commercials showing the great Evander knocking out a succession of tomato cans.

Gracious obit by Diane Ketcham in the Long Island section of The New York Times on Dr. A.J. Snow, who died at age 100 and was still skiing at 98.

Roger Toll, meanwhile, is the new exec editor of Snow Country magazine, not named for Dr. Snow but a publication he may well have enjoyed.

All hail Mouncey Ferguson & Associates of Leesburg, Va., for creating that splendid mailer for last month's "magazine day" of the Washington Ad Club. Bill Replogle's the creative director.

Andrew Fineberg jumps from Liz Claiborne Inc. to fashion merchandising manager at GQ, reports Michael Clinton.

In its first-ever editorial (in 75 years) Myrna Blyth's Ladies' Home Journal asks its readers to "say no to sleaze and violence." Second the motion.

From Playboy Enterprises, Lawrence L. Logan moves to senior VP-creative at the Oswego Co., a Portland, Ore., marketing communications firm.

Evocative Field & Stream piece by Jerome B. Robinson on the guides and handmade canoe craftsmen of Grand Lake, Maine.

Hearst's Charlotte Kelly Veal and Ad Age's Pat Sloan got some big names together for a send-off to Chicago and a new job for Scott Donaton, who's been covering the magazine biz for Ad Age in New York. On hand, among others, John Mack Carter, Chris Meigher, Norm Pearlstine, Greg Coleman, John Brunelle and Jim Guthrie. In Chi Scott heads up the interactive media and marketing section for Ad Age.

At Glamour a big promotion for Liz Kaye Fleischman to director-beauty and fashion.

Len Miller, founder of the monthly Gambling Times Magazine, tells me he's looking for a partner in launching a new how-to mag for sports betting, casino gaming and racing. He's got a dummy and market info and has written extensively on the subject. Len is at 6515 Sunset Boulevard in Hollywood, Calif., 90028-7211.

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