Journeys Shoes names Long Haymes Carr

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Journeys Shoes selected Long Haymes Carr, Winston-Salem, N.C., as first agency to handle its estimated $10 million account. The 323-store shoe chain, whose parent is Nashville-based Genesco, plans to have Long Haymes Carr work on a revamped Web site, direct mail catalog, in-store magazine and TV advertising.

Copyright April 2000, Crain Communications Inc.

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