JSI to build Nabisco cracker site

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Journal Square Interactive, a Jersey City, N.J.-based new media agency, was assigned to build a Web site for one of Nabisco's cracker brands, said JSI general manager Deborah Gallant. Ms. Gallant became the agency's general manager less than a month ago, and said she's begun discussions with Conde Nast Publications, Random House and Fodor's about how Journal Square Interactive can syndicate segments of those brands' national content into appropriate local markets online. The agency launched with news site New Jersey Online last January and operates as an independent company that works with interactive advertisers and content syndication from NJO and other Advance Publications-owned brands.

Copyright April 1996 Crain Communications Inc.

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