Judson exits Time Inc. New Media

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Bruce Judson, general manager of Time Inc. New Media, resigned on Friday to pursue entrepreneurial Internet ventures. His last day at the company is Tuesday, April 15. Mr. Judson said he told the company several months ago of his plans to leave. He declined to comment on his future plans but said he will consider writing additional books about Web marketing. He published a book called Net Marketing last year that sold 70,000 copies.

Executives within Time Inc. New Media have jockeyed for months for the top business-side job. Time Warner Editor-in-Chief Norm Pearlstine has been acting president since December, when Paul Sagan, left the company.

People close to Time Inc. New Media speculate Mr. Judson decided to leave because he wasn't going to get the president's title. VP-Ad Sales and Marketing Linda McCutcheon is believed to be the strongest contender for the post, which entails running Pathfinder, deals with online services including America Online and CompuServe and custom Web publishing.

A Time Inc. New Media spokeswoman said no decision had been made on the new president.

A Time Inc. executive since 1989, Mr. Judson said he was most proud of being a part of the Pathfinder launch team and overseeing the launch of advertising on that service. He sold its first interactive advertisement to AT&T Corp. and was instrumental in the launch of subscription service Pathfinder Personal Edition and its subsequent licensing deal with CompuServe.

Although recent reports have said Time Inc. is considering shutting down Personal Edition, Mr. Judson said, "CompuServe is happy with that service."

Copyright April 1997, Crain Communications Inc.

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