Juno names direct agency

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Juno Online Services to Rapp Collins Worldwide, New York for its direct-response ad campaign without a formal review. Billings will exceed $10 million for the remainder of 1999, and will likely increase in 2000. Rapp will be responsible for customer acquisition through direct-response TV and direct mail. Sister Omnicom shop DDB Worldwide, New York, handles brand advertising for New York-based Juno. "Our No. 1 priority is to build an extremely large subscriber base and get people to try our service,'' said Charles Ardai, president, Juno Online Services.

Juno, which recently went public, has 2.4 million users of its free e-mail service, including 207,000 paying customers for its online Internet service; it launched the paid service about a year ago.

Copyright June 1999, Crain Communications Inc.

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