Published on .

(Aug. 6, 2001) -- Analysis and measurement firm Jupiter Media Metrix, New York, released new findings that indicate long-term growth factors for the Internet remain strong, though the current economic downturn has slowed their impact.

According to a new report, while key drivers -- including consumer demand, user experiences, growth in average consumer online tenure and business cost savings -- remain constant, current market constraints have slowed growth in sectors including online ad revenue and business-to-business spending.

Media Metrix online traffic data show that total unique visitors grew by more than 13% in the first half of 2001, despite negative publicity about the Internet. In addition, in January 2000, less than one-quarter of visitors to retail sites entered secure mode with the intention to purchase items. In January 2001, 45% of online retail site visitors did so. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

Most Popular
In this article: