JWT Detroit eases interactive plans

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The Detroit office of J. Walter Thompson USA will continue to use interactive resources within WPP Group rather than rebuild its own interactive unit that could be used by all JWT offices, said Peter Schweitzer, JWT president of the Americas. Since shuttering its online marketing division earlier this year, JWT Detroit has used WPP's JWT Direct, New York, and WPP Co., Washington. "The days are pretty much gone when we can invest in [specialty units] for the sake of investing,'' Mr. Schweitzer added.

Copyright June 1997, Crain Communications Inc.

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