K2 Design signs on Nynex, Mercury Mail and Bellcore

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New York digital shop K2 Design announced on Tuesday three new corporate accounts: Nynex, Bellcore and Mercury Mail, for interactive advertising and marketing campaigns. K2 estimates spending for these accounts to be $4.5 million. K2 is developing an online direct response campaign for Nynex's ISDN services, driving qualified leads to a Nynex sales channel. For Bellcore, it's developing Internet and intranet strategies, and for Mercury Mail it's creating a new corporate identity.

Copyright July 1997, Crain Communications Inc.

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