K2 unveils interactive banner forms

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Interactive ad agency K2 Design, New York, this fall will roll out an interactive direct-response package that will let marketers gather information from Web users through banner ads, using technology it calls Vampire.

Vampire banner ads, based on Java technology, will let publishers, catalog companies and other marketers present interactive subscription forms and other direct-response offers to Web users within the banners. This means users will not have to click through to advertisers' Web sites if they want to respond to promotions. The goal is to reach more of the 98% of Web users who currently do not click on banner ads.

For more on this story see the full article in INTERACTIVE.

Copyright June 1997, Crain Communications Inc.

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