Keating Iverson BRADY'S BUNCH

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Thank God for Bob Dole, who saved us from a reform of the health insurance industry.

If you've still got the Sept. 26 New Yorker, go back and read Charles McGrath's book review of Harold Bloom's "The Western Canon." Bloom is one of the more wondrously eccentric academics of our time and McGrath's piece is what lit'ry criticism is meant to be, stylish, funny, intelligent, cutting.

Tracey Benjamin's the new sales development manager for Boston magazine.

Rodale Press closed a deal licensing Runner's World to Dutch publisher, WEEKBLADPERS BV. And try pronouncing that on your morning jog!

Parenting mag is raising its rate base (effective February) from 975,000 to exactly a million.

Sound & Image (Hachette Filipacchi) goes from quarterly to bimonthly.

Martha Stewart, I must say, is looking toothsome in that new American Express Optima card commercial, the one where she tiles the swimming pool.

Claire Keating, who used to do exciting things for Sports Illus-trated, will now be doing them for San Francisco Focus, which named her marketing director.

Elle Decor also boosting its rate base early next year from 400,000 to 425,000.

Jim Villas, the very good food and drink columnist for Town & Country, has a new book coming out from Macmillan, "My Mother's Southern Kitchen," written with mom, Martha Pearl Villas. There's a book party Wednesday in Manhattan.

Kim Banks of the Cosgrove/Juro ad agency in Manhattan is off to London for a year of what she calls "new business adventures." Says Kim, "See you in the pubs, guys!" I'll drink to that.

Through November, reports Jesse Iverson, American Homestyle Magazine is up 62 ad pages over the period in '93 with revenues 24% ahead.

Mark your dance cards for Wednesday evening Nov. 16 at the Waldorf in New York where the Ad Council salutes Roberto C. Goizueta of Coca-Cola for public service. Dan Burke will present the hardware, Cathy Black chairs the blacktie dinner and Time Inc. will pick up the reception check. Committee members include Michael Eisner, Reg Brack, Phil Geier, Bob Wright, George Grune and other biggies.

Lexington Books, a Macmillan imprint, just published "Effective Radio Advertising," by Marc G. Weinberger, Leland Campbell and Beth Brody. New to me, the book has a compact disc glued inside the front cover with 26 successful radio ads on it.

Susan Retreat is the new associate publisher of Garden Design, the Meigher magazine, whose circulation is already up to 150,000 (at five bucks a pop at newsstands).

P.J. Lucas joined Elle as consumer products manager.

At Bon Appetit, Terry Yoffe is the new travel director.

In 1987 when Parade ran its first annual photo contest (co-sponsored by Eastman Kodak), they had 125,000 entries. This year, 240,500. Winners will be in the Dec. 11 issue.

Alexis Bespaloff, who writes (and superbly) about wine in New York magazine, just put out a revised and extended "The New Signet Book of Wine," at a bargain $5.99 from Signet.

Mirabella named Polly Hamilton its creative fashion director. A Brit (they're taking over, I swear!).

A good card for the American Magazine Conference, being held this year at the Ritz-Carlton in Laguna Niguel, Calif., Oct. 23 to 26. Speakers include Barry Diller, Anna Quindlen, Dr. Cornel West, HUD Secretary Henry Cisneros, Rick Smith of Newsweek, J. Scott Briggs of Ziff-Davis, Curtis Viebranz of Time Inc. Multimedia and Alfred Sikes of Hearst.

Movieline mag says it's got 41 new advertisers this year so far.

Here's a new book that ought to walk out of the stores. It's "How to Meet a Mensch in New York," by Robin Gorman Newman, illustrated by Barbara McGregor and published by the new house of City & Co. For those of you who don't know, the author says a "mensch" is a "decent, responsible person even your mother would love." So there.

Judd Vear writes from San Francisco that my item on Alan Waxenberg's cow struck him as "udder nonsense."

Bruce Bendinger says the Copy Workshop in Chi is about to publish a book on the great Howard Gossage, who wrote copy for Eagle Shirt, ran kite contests and brought McLuhan to Madison Ave.

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