Keds Drafts First Agency List

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Keds Corp., Lexington, Mass., has narrowed its review for its $11 million account to ten undisclosed agencies. The athletic shoe company split with Foote, Cone & Belding, San Francisco, April 12, saying it wanted a smaller shop closer to its headquarters. The search is being carried out in-house and is expected to wrap up in July.

Copyright April 1999, Crain Communications Inc.

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