Keebler gets cooking with McCracken Brooks

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Keebler Co. this week hired McCracken Brooks, Minneapolis, as sales promotion agency for the marketer's cracker brands and low-fat cookie and cracker line. Keebler, up for sale by London-based parent United Biscuits, previously used a variety of promotion shops for project work; hiring McCracken Brooks as agency of record could indicate a move toward greater promotional activity. McCracken Brooks is currently planning next year's promotional lineup, said Chairman-CEO Keith McCracken.

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