Keeping Coke, MasterCard happy adds new significance

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The odds that McCann-Erickson Worldwide garnered more headlines in 2001 than most of its competitors are high. The new-business wins for Interpublic Group of Cos.' McCann were one reason. The shop won back coveted Coca-Cola Co. business. It included roughly $300 million in work for the Coke and Cherry Coke brands as well as sports marketing for Coca-Cola Co.; a $52 million account from Marriott International's hotels; Aventis Pharmaceuticals' $70 million Allegra account; and an estimated $100 million marketing account for Sirius Satellite Radio.

Controversy surrounding the agency's relationship with clients Coke and Burger King Corp. kept New York-based McCann in the spotlight; while Coke and McCann ultimately resolved their issues, Burger King and the agency parted ways after less than a year. "Priceless," McCann's ongoing campaign for MasterCard International, continues to charm viewers and client alike. McCann's Bill Cella was named U.S. head of Magna Global, Interpublic's media buying group.


McCann must continue to keep Coke happy and continue to create sparks in the long-running MasterCard campaign.

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