Kellogg cooks up Pokemon waffles

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Kellogg Co., Battle Creek, Mich, expands its tie-in with the Pokemon franchise of Nintendo of America, Redmond, Wash., with the August launch of Pokemon Eggo waffles. Print and TV ads from Leo Burnett USA, Chicago, will support the Pokemon cereals Kellogg debuted in May as well as the new Eggo waffles. The advertising also will back a "Be the Ultimate Pokemon Master'' promotion that will be included on 11 Kellogg brands surrounding the July launch of "Pokemon the Movie 2000.''

Copyright June 2000, Crain Communications Inc.

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