Kellogg crackles on Web

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Kellogg Co. is adding Snap, Crackle and Pop--its Rice Krispies spokescharacters--to the World Wide Web, on what is said to be the cereal category's first home page. The Kellogg site features recipes, information on nutrition and new products, a games area and downloadable commercials. The site was developed by Magnet Interactive Communications, Washington, with content provided by Kellogg agencies Leo Burnett USA and J. Walter Thompson USA, both Chicago.

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