Kellogg hires Western in Canada

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Kellogg Co. awarded its estimated $20 million Canadian media assignment to Western Initiative Media, Toronto. Leo Burnett Co. previously handled. Interpublic Group of Cos.' media buying shops still operate separately as Western International Media and Initiative Media in Canada, but a dedicated Western Initiative unit will be set up to handle Kellogg.

Copyright September 1999, Crain Communications Inc.

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