Kellogg Co., Battle Creek, Mich., said it's officially pulling its Ensemble line of cholesterol-lowering foods by yearend due to insufficient sales. The expected move comes less than a year after the line of 22 products in seven categories was introduced in a five-market region with much fanfare, only to be scaled back to a single Michigan test market less than six months later. Y&R Advertising, New York, handles advertising. Kellogg said it remains committed to developing "functional foods--those foods that offer a specific health benefit beyond basic nutrition," and cited its pending acquisition of Worthington Foods, which makes soy-based meatless alternatives like vegetable burgers.
Copyright November 1999, Crain Communications Inc.