Kellogg readies new-product onslaught

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Kellogg Co. told analysts it will unleash a flood of new products this fall, beginning with Nutri-Grain Twist Bars, a three-item line of bars that contain two flavors, and Lender's Bake at Home bagels. The Nutri-Grain bars will receive a TV campaign from Leo Burnett USA, Chicago, themed "Twisted for twice the taste," in mid-October. The Lender's line will get a TV spot from J. Walter Thompson USA, New York, in early 1999.

Copyright August 1998, Crain Communications Inc.

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