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NEW YORK-Keith J. Kelly will join Advertising Age March 7 as a senior editor.

Mr. Kelly comes to Crain Communi-cations Inc.'s international marketing weekly newspaper from Cowles Business Media, where he was editor of Folio:First Day, an electronic newsletter that covers the publishing industry, and also editor at large with Folio magazine.

Reporting to New York Bureau Chief Pat Sloan, Mr. Kelly, 39, will also work closely with Scott Donaton, who was earlier named editor of Ad Age's weekly Interactive Media & Marketing section (AA, Jan. 24).

Mr. Kelly will report on consumer and business magazines and newspapers, including their activities in the interactive arena and on-line and CD-ROM services; and on place-based media. His work will also appear in Ad Age's daily Prodigy on-line edition, its daily fax newsletter and Ad Age's sister publication Business Marketing.

Before launching Cowles' First Day, Mr. Kelly was VP-editorial director at Lighthouse Communications, Natick, Mass., publisher of the now-defunct Magazine Week. Mr. Kelly was Magazine Week's New York editor, bureau chief and executive editor before becoming editorial director in September 1991.

In the course of his nearly 18-year journalism career, Mr. Kelly has also been a reporter on two daily newspapers, the Smithtown (N.Y) News, and Northport (N.Y.) Observer; editor of McGraw-Hill's Electrical Marketing Newsletter; assistant editor of McGraw-Hill's Electrical Wholesaling Magazine; and reporter with CMP Publications' Electronic Buyers' News.

For some years in the 1980s he was a free-lancer and reported on events in Northern Ireland for U.S. publications and wire services. His byline has also appeared in Newsday, USA Today, New York Daily News, Investor's Daily, Running Times, The Boston Globe and Dublin's Irish Press.

Born in Brooklyn, N.Y., Mr. Kelly attended State University of New York, where he graduated with a bachelor of arts degree in English literature in 1976.

Ad Age Editor Fred Danzig said: "Keith represents a major addition to our staff. With Scott Donaton and Keith Kelly reporting on the dynamic and ever-changing publishing industry, we at Ad Age see enormous benefits for our readers, present and future."

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