Kentucky Fried Chicken goes for local look, taste in China

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BEIJING--U.S. fast food chain KFC is paying more attention totraditional Chinese culture. KFC, which in 1987 opened its first 500-seat outlet in the Chinese mainland, has just renovated that restaurantin downtown Qianmen in Beijing. The restaurant now has a traditional Chinese architectural style, contains wall painting inspired by the Great Wall, and the outlet features typical folk customs such as papercuttings, according to a report by Beijing-based Business Weekly. TangHuiliang, manager for KFC in Northern China, told the newspaper that foreign fast food enterprises have to consider local consumer tastes in order to develop in the Chinese market. KFC recently introduced a new soup made of spinach and eggs, with a light flavor appreciated by local consumers, according to Mr. Tang. KFC has 311 restaurants in 80 cities in China.

Copyright July 1999, Crain Communications Inc.

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