KeyCorp. picks Campbell Mithun

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KeyCorp., Cleveland, has awarded its estimated $15 million national account to Campbell Mithun Esty, Minneapolis. Lord Group, New York, was the former agency. Campbell Mithun will work on the company's overall corporate branding and marketing initiatives. Rojek Marketing Group, Cleveland, consulted on the review. Wyse Advertising, Cleveland, which already works with KeyCorp., has been tapped as agency of record for KeyCorp.'s local advertising, media and sponsorship projects.

Copyright December 1999, Crain Communications Inc.

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