KFC cooks up Colonel's Crispy Strips

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KFC Corp. over Labor Day weekend launches Colonel's Crispy Strips, the chain's first major new product since Colonel's Rotisserie Gold made its debut two years ago. Parent PepsiCo is emphasizing new products as a means to drive sales at KFC, Taco Bell and Pizza Hut. Rollout of the boneless fried chicken strips will be backed by a five-week network TV campaign and print ads from Young & Rubicam, New York, continuing the marketer's "Everybody needs a little KFC" theme.

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