KFC's Tender Roast bows

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Kentucky Fried Chicken Corp., Louisville, Ky., said network TV spots for its new Tender Roast chicken will begin April 1. The campaign, from Young & Rubicam, New York, includes two :30s and two :15s. Tender Roast is being introduced in outlets this week; KFC says it is the first national chain to offer fresh roasted chicken by the piece.

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