KFC takes Hawaii burger to China

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BEIJING--Fastfood giant KFC is bringing a tasteof Hawaii to Chinese consumers in the shape of aburger containing pineapple. Color print ads ask:"Wanna to have a taste of Hawaii? Then come to KFCand spend only $1.2 to have a taste of our Hawaiiburger." Three girls dressed in typical Hawaiiangrass skirts complete the picture. KFC's Hawaiianburger differs from its regular fare in that it consists of beef, vegetables -- and a large chunk ofpineapple.

Copyright September 2000, Crain Communications Inc.

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