Kia ponders delaying launch of Rio

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Kia Motors America was still considering early on the afternoon of July 28 whether to start the estimated $25 million launch of its all-new Rio small sedan this week. The possible delay of Rio ads was due to what a Kia spokesman said was the success of TV spots that broke July 10 touting its expanded new warranty. Davidandgoliath, Los Angeles, created two TV spots for Rio, which has a base price of $8,595.

Copyright July 2000, Crain Communications Inc.

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