Kids told to watch out for "manipulative" online advertising

Published on .

OTTAWA, Ontario -- Canada's Media Awareness Network launched a new interactive computer game designed to help kids spot "invasive and deceptive" online advertising.

Privacy Playground: The First Adventure of the Three Little CyberPigs is geared at kids aged between seven and 10 to teach them "to understand how corporate advertisers are manipulating them and why," says a spokesperson from the non-profit network of government, business and public interest groups.

"Children are the most active users of the new electronic media, and it is important we give them the tools they need to protect themselves," says Federal Industry Minister John Manley, whose government department is a major contributor to the project.

Privacy Playground "teaches children not to be targets" and stresses that kids must protect their online privacy and not give out information about themselves, their family or their friends.

It's available through Media Awareness Network.

Among the project's sponsors is Canada's national Stentor Alliance of regional phone companies and Internet providers.

Copyright May 1998, Crain Communications Inc.

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