Kids upfront expected to get under way today

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The kids upfront advertising market is finally expected to break on April 24, with the Cartoon Network hoping to pull in some small single-digit percent increases, and the Kids WB not far behind. Overall, the market could be flat to slightly down from the $800 million spent last year. Next week, adult TV programming will begin moving. Early estimates expect bullish pricing for network programming and syndication, with increases averaging 12% to 17% for returning programming.

Copyright April 2000, Crain Communications Inc.

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