Kids Web sites blasted

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The Center for Media Education today charged children's Web sites are continuing to collect information from kids without revealing what they plan to do with it, despite a new federal law. The group charged that two separate analyses of child-oriented Web sites over the past two weeks showed 95% collect personally identifiable information, but 73% post no privacy policies. The report said that less than 3% are complying with the new law's rule for obtaining verifiable parental consent. The group joined with the Consumer Federation of America and Junkbusters in urging the Federal Trade Commission to adopt clear, effective standards for kids privacy. The FTC tomorrow holds a hearing to determine what requirements it should impose on marketers to implement the new law.

Copyright July 1999, Crain Communications Inc.

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