Kimberly-Clark to tap into Peapod's research service

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Online grocer Peapod, Skokie, Ill., has named Kimberly-Clark Corp. a subscriber to the company's online research service, Consumer Directions. Consumer Directions helps consumer goods companies leverage the Internet as a way to sell products. The service will aid Kimberly-Clark in its efforts to sell the Huggies brand of infant care products online.

Copyright May 1999, Crain Communications Inc.

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