Building on their existing strategic alliance, Kinko's unveiled an integrated campaign with America Online to build awareness for Kinko's digital photo printing capabilities and AOL's "You've Got Pictures" services. The promotion encourages existing AOL members to print out a complimentary 8 x 10-inch photo-quality print from any image in their "You've Got Pictures" account using an Internet-connected Kodak PictureMaker kiosk at a participating Kinko's branch. The promotion will be highlighted on AOL and kinkos.com home pages via direct links to the "You've Got Pictures" jump page. Members also will be alerted to the promotion through the monthly "You've Got Pictures" electronic newsletter. Point-of-purchase coupon signage will be displayed at the more than 700 Kinko's branches that are networked into the Kodak PictureMaker kiosks.
Copyright December 2000, Crain Communications Inc.