Kinko's promotes virtual office

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Kinko's 1996 marketing effort seeks to position the business service retailer as the leading one-stop shopping center for the virtual office age. Kinko's will break a $20 million ad campaign from Hal Riney & Partners/Heartland, Chicago, during NBC's Jan. 28 broadcast of Super Bowl XXX that introduces the tagline "The new way to office." On Jan. 26, Kinko's opens a Web site at http:/// offering a Kinko's catalog. Riney and Organic Online, San Francisco, handle the Web site.

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