Kinko's taps TBWA Chiat/Day

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Kinko's, Ventura, Calif., beefing up its marketing efforts against regional and local competitors, has awarded its $40 million account to TBWA Chiat/Day, Venice, Calif. Other finalists in the review, conducted without a consultant, were Lowe & Partners/SMS and Ogilvy & Mather, both New York. Publicis Hal Riney & Partners/Heartland, Chicago, was the previous agency.

Copyright July 1998, Crain Communications Inc.

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