Kleenex adds Expressions

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Kimberly-Clark Corp. Dallas, introduced Kleenex Expressions, featuring 14 original package designs for the facial tissue. An ad campaign will break in November via Foote, Cone & Belding, Chicago. The new line will be available at retail by the end of September. Kleenex Expressions is offered in seven designs in a variety of decorating styles, including Traditional, Contemporary, Southwestern and Country.

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