Kmart kicks off image ads

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Kmart Corp., Troy, Mich., today launches a national campaign backing Big Kmart. The retailer said it's the first national image campaign for the company since it began converting to the new store format three years ago. The advertising, which features the Judds, celebrates the impact of change both on women's lives and in the shopping experience and merchandise offered at Big Kmart. The TV push from Campbell Mithun Esty, Minneapolis, debuts tonight on CBS' "Country Music Association Awards.''

Copyright September 1999, Crain Communications Inc.

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