Knight-Ridder signs with Zip2

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Knight-Ridder has signed a partnership with Zip2, a Palo Alto, Calif., company specializing in local online advertising. Six of Knight-Ridder's newspaper-branded properties will participate, including the Mercury Center for the San Jose Mercury News. Under the partnership, the Knight-Ridder brands will offer interactive Yellow Pages, classifieds, real estate and auto listings, as well as event guides branded with a "Powered by Zip2" logo.

Copyright October 1996 Crain Communications Inc.

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