Knight-Ridder will use Interse
Corp.'s market focus Web analysis software for more than 30 of its newspaper sites. The publisher will be able to offer advertisers comparative traffic information across all of the sites, as well as data about individual newspaper sites. Knight-Ridder publishes sites on the Web for the San Jose Mercury News
, The Philadelphia Enquirer
, the Detroit Free Press
and other newspapers.
Copyright August 1996 Crain Communications Inc.