Koc seeks agency for 75th anniversary

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ISTANBUL - Koc Holding, Turkey's leading conglomerate and one of the country's biggest advertisers, is conducting a four-way pitch for its 75th anniversary campaign.

The agencies are TBWA Worldwide, Lowe Lintas & Partners Worldwide, Guzel Sanatlar/Saatchi & Saatchi and a local independent shop, MCC, all Istanbul-based.

A final shortlist will be announced in the third week of August with a decision due by the beginning of September.

Hakan Goren, advertising and media manager, Koc Holding, said a group of seven executives is responsible for managing the pitch. The 75th anniversary effort will involve a major campaign using all mainstream media.

Copyright August 2000, Crain Communications Inc.

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