Eastman Kodak Co.
aims at Generation Xers with a new print campaign from J. Walter Thompson USA, New York, for its FunSaver Pocket one-time use cameras. September issues of Spin, , Vibe
will carry the campaign, which runs through December with the tagline, "It's your life. Shoot it or lose it." Campus-based media also will be used.
Copyright August 1995, Crain Communications Inc.