Kodak campaign targets Xers

Published on .

Eastman Kodak Co. aims at Generation Xers with a new print campaign from J. Walter Thompson USA, New York, for its FunSaver Pocket one-time use cameras. September issues of Spin, , Vibe, Details and Glamour will carry the campaign, which runs through December with the tagline, "It's your life. Shoot it or lose it." Campus-based media also will be used.

Copyright August 1995, Crain Communications Inc.

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