Kodak snaps up prime ad site in Beijing

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Beijing -- Eastman Kodak Co. has erected China's largest neon advertising board on top of the China Post Hub Building to promote its Kodak film. The building is beside Chang'an Avenue, known as the First Avenue of China because the headquarters of the Chinese Central Government, Chinese Communist Party and other governmental organizations are located along the street.

The neon advertising board, designed by China Post Advertising Co., is more than 1,590 square meters large and consists of more than 40,000 neon tubes. The board uses the advanced CPU central control system from Intel Corp. and Motorola, the first time advanced CPU technology has been used in a neon advertising board in China.

Copyright December 1997, Crain Communications Inc.

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