Korean Air launches online quiz promotion

Published on .

SEOUL--Korean Air is planning to launch an online quiz show offering free plane tickets to participants blessed with a lucky set of nines.

As the biggest single digit, the number nine has always been associated with "living a long life," according to company spokeswoman Nancy Park.

The nine-day promotion begins at exactly 9 a.m. on September 9, 1999.

The 9th, 99th, 999th and 9,999th participants who log onto the game's Web site will win a three-day trip to Cheju Island. Another nine contestants will win one-day trips.

In addition, 99 people will be chosen randomly to receive a new mobile phone equipped with Internet access.

LG Ad designed the promotion, but won't disclose the quiz topic before the event begins.

Copyright September 1999, Crain Communications Inc.

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