KPE forms online ad company

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Interactive production and design company Kaufman Patricof Enterprises, New York, has formed Blueprint, a new company that will create, develop and produce online advertising. Blueprint, which has done work for Sony, Sears, American Airlines, U.S. Robotics, IBM and Sprint, will also provide media-buying services in partnership with, the full-service online media-buying unit of Grey Advertising.

Copyright July 1997, Crain Communications Inc.

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