Kraft Canada names Modem Media Canada for Internet business, E-commerce

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Kraft Canada selected Modem Media, Toronto, as its corporate interactive agency of record and interactive media agency of record. Modem Media will be the strategic partner to consult, strategize and develop Kraft Canada's online businesses ( and all Kraft digital communications. Modem Media will work with Kraft's Relationship Marketing Group and indirectly with several of Kraft's divisions, such as the Kraft Kitchens Group (KK), the Consumer Response Centre (CRC), the Corporate Giving Group as well as the Scientific Affairs and Regulatory Group. Modem Media expects to leverage technology to provide interactive recommendations that will include features and benefits like outbound e-mail recipe recommendations and enhanced nutritional content on the main Web site. The billings for the account were not disclosed.

Copyright February 2001, Crain Communications Inc.

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