Kraft, @Home link for ads

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Kraft Foods, Northfield, Ill., announced a broadband ad campaign with @Home Network, Redwood City., Calif., that leverages its TV and print holiday effort with online recipes, and includes a link to the Kraft Interactive Kitchens site and snippets of its TV campaign online. The effort was created by Modem Media-Poppe Tyson, Westport, Conn., and connects with Kraft's "Holiday flavors of Kraft" theme being used in advertising and promotion to give emotional appeal to its foods.

Copyright December 1998, Crain Communications Inc.

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