Kraft names ethnic market director

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Kraft Foods, Northfield, Ill., named Jill Rahman to director-ethnic marketing and external relations, succeeding Boris Oglesby, who becomes category business director-dinners. Ms. Rahman was formerly senior brand manager for Kraft's equity initiative, its $50 million effort to promote Kraft's overall brand portfolio. In her new position, Ms. Rahman will plan and direct ethnic communications through advertising, co-marketing, sales planning, public relations, product publicity and business development.

Copyright November 1998, Crain Communications Inc.

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