Kraft's Tang gets sponsor deal

Published on .

Kraft Foods, Northfield, Ill., said its Tang brand drink will be title sponsor of Schwinn's BMX Freestyle Team. A six-week Tang ad campaign featuring team members launches in February. A consumer promotion will offer Schwinn merchandise as premiums. Kraft said the sponsorship is designed to build credibility with teens and pre-teens. Ogilvy & Mather, New York, handles Tang.

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: