Kraft sets gourmet pizza line

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Kraft Foods, Northfield, Ill., is linking with California Pizza Kitchen to introduce for supermarkets a frozen pizza line carrying the California Pizza Kitchen name. The gourmet line, which will in- clude BBQ Chicken and Thai Chicken varieties, was in development for two years and will enter undisclosed test markets in the fourth quarter. Ad details were not disclosed. Foote, Cone & Belding, Chicago, handles Kraft's Di-Giorno Rising Crust, Tombstone and Jack's pizza lines.

Copyright August 1998, Crain Communications Inc.

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